Leveraging Social Media

I'm on a quest to learn more about social media and how it can be leveraged to boost brand engagement and generate quantitative campaign results.

On my radar this morning are two interesting posts:

1. Top 5 Twitter Trends to Watch: http://mashable.com/2009/06/14/twitter-trends-3/

2. The Hidden Benefits of Blogging: http://www.ducttapemarketing.com/blog/2009/06/15/9-hidden-benefits-of-blogging/

I'm also following an e-course offered by Mari Smith http://www.marismith.com/. One of the tips was to use a photo of yourself rather than your logo on your Facebook page. From the perspective of building relationships with your clients (current and potential) this makes a lot of sense given that your picture announces your participation in all that you do on Facebook. In my business, I am the brand - so I am going to update my Facebook page replacing my logo with my photo. I want my clients to relate to me more so than my logo.