Tourism Pemberton launches Media Gateway

Betsy Linnell Marketing Management client Tourism Pemberton, is prepared to promote Pemberton & District Area as a vacation destination during the 2010 Olympic and Paralympic Winter Games with the launch of their new Media Gateway.

Originally planned as a traditional printed media kit, after reviewing project objectives and the budget available, Betsy Linnell Marketing Management recommended a shift in the project direction. Key strategies were revised to avoid the high cost of printing and postage for distribution, focusing instead on the use of technology and the Internet to reach the broadest audience possible. Leveraging the newly created Tourism Pemberton website www.tourismpembertonbc.com, the Media Gateway was born.

The Tourism Pemberton Media Gateway was designed to provide members of the media, access to information and resources about Pemberton & District Area including media releases, story starters, an image bank and key contacts for more information. Content for the Media Gateway was developed locally by writers and photographers who call Pemberton home. The fact that all the contributors are local, added an additional layer of content for the project, reinforcing that Pemberton is more than just a big potato farm or a bedroom community for nearby Whistler.

To ensure that media visiting Vancouver and Whistler for the 2010 Olympic and Paralympic Winter Games know about the resources available, the project includes a distribution strategy that leverages relationships with other tourism partners to reach key media. A media specific postcard was developed for distribution at both the Accredited and Non-Accredited Media Centres in Vancouver and Whistler. In addition, a downloadable digital version of the Gateway will be available.

The Tourism Pemberton Media Gateway will be a valuable tool to promote Pemberton as a vacation destination both during and after the Games in 2010. Based on the same content management system platform as the Tourism Pemberton website designed locally by the Custom Fit Online Marketing, the Media Gateway is easily updated. Moving forward content can be added as required leaving Tourism Pemberton with a marketing legacy that will provide long term benefit to the community long after the Games have come and gone.

Pemberton Valley Wellness Celebrates their One-Year Anniversary with “Patient Appreciation Day”

I often council my clients to seek out opportunities to build relationships with their clients. In the marketing sense, developing or deepening relationships is really about branding – connecting with your target audience in a meaningful way that reinforces what your business is all about. In the case of Betsy Linnell Marketing Management client Pemberton Valley Wellness (PVW), Dr. Shannon Paul is doing just that. The Pemberton Valley Wellness brand is build upon a solid framework of trust, caring and patient-centered collaborative care. By inviting patients to celebrate with the PVW team in their office Shannon is demonstrating what the PVW brand is about in a meaningful way, providing useful information in a friendly, comfortable setting, aimed at improving the quality of life of patients. Even better, she is maximizing the opportunity to share with patients some of the other services that the team offers in order to grow the business.

Patient Appreciation Day is being held on Friday November 27^th from 5:00 PM – 8:00 PM. The event includes cupcakes, refreshments, prizes and kids games. In addition, Dr. Paul and her team will offering massage and spa demos as well as providing wellness information sessions including: a Backpack Check for kids to ensure that backpacks are being packed and worn properly; Ergonomic Desk Set Up and Acupressure Points for Everyday Life.

Congratulations to Dr. Shannon Paul and the Pemberton Valley Wellness on a successful first year. Happy Anniversary!

Tourism Pemberton hires Betsy Linnell Marketing Management

We are thrilled to announce that Tourism Pemberton is the newest addition to the Betsy Linnell Marketing Management (BLMM) client roster.

Tourism Pemberton, a subcommittee of the Pemberton Chamber of Commerce has contracted BLMM for Project Management services for the development of a Media Kit to assist in the promotion of tourism in the Pemberton & District Area. With the 2010 Olympic and Paralympic Winter Games being hosted in Vancouver and Whistler this coming Feb / March, the opportunity exists for Pemberton to leverage the unprecedented amount of visitor and media exposure that will benefit not only Vancouver and Whistler, but the entire Sea to Sky region. The Tourism Pemberton Media Kit is being developed as a tool to maximize this opportunity.

Work on the kit is beginning immediately and will not only promote the area, but also provide a vehicle to showcase the incredible talent of local writers, photographers and filmmakers. The Media Kit will be produced in both print and digital formats and will be supported with images and video footage.

Stay tuned for updates!

A Grand Opening for AC Petroleum.

"Pemberton's Own" Norm and Pat Le Blanc next to one of of the brand new state-of-the-art fuel dispensers at the Pioneer Junction Gas Station & Store.

Pemberton Mayor, Jordan Sturdy on hand to cut the ribbon.

AC Petroleum marked their new management of the Pioneer Junction Gas Station & Store in Pemberton today with a Grand Opening Celebration. Mayor Jordan Sturdy was on hand for a ribbon cutting ceremony and to cut the cake along with Councillors Lisa Ames and Susie Gimse. The event featured refreshments, face painting for kids of all ages and a draw for prizes.

The Grand Opening was scheduled as part of the Launch Campaign as recommended in the plan prepared for AC Petroleum by Betsy Linnell Marketing Management. Since taking over the management of the Pioneer Junction location, AC Petroleum has replaced the existing pumps with brand new state-of-the-at fuel dispensers. They have also re-stocked the store and are featuring local products where possible. Locally owned and operated AC Petroleum is proud to be a member of the local community an to offer an independent alternative for fuel.

AC Petroleum Expands Locally.

Betsy Linnell Marketing Management recently completed a new project for local client AC Petroleum. Independent Esso supplier of fuel and lubricant products and solutions for commercial, farm and residential customers, AC Petroleum is expanding in the Pemberton area. AC Petroleum is the new contracted management company for the Pioneer Junction Gas Station & Store. Following the brand strategy development and new logo launch, Betsy Linnell Marketing Management was contracted to develop a short term Campaign Strategy to launch the new business. With objectives around establishing a loyal, local customer base, Betsy Linnell Marketing Management developed a comprehensive campaign plan designed to build brand awareness locally, generate trial, encourage repeat sales and attract tourist traffic.

The campaign is being rolled-out internally by AC Petroleum staff. Look for ads starting this week in the local papers and on Mountain FM.

Launching: Crossover Coaching

This week Betsy Linnell Marketing Management completed a Business Launch Plan for Crossover Coaching. Owned and operated by Caterina Alberti CEC, Crossover Coaching brings a unique approach to business coaching recognizing the inter-connection between an individual's business and personal lives. To find out more about Crossover Coaching, check out Caterina's new blog or follow her on Twitter.