There is a yellow toilet on my front lawn! I didn't put it there, I didn't ask for it, yet I am about to pay to have it taken away. I'm also glad to do it!
I LOVE this campaign. A local group of Pemberton women who call themselves "The Good, The Bad and The Bubbly" are participating in the Canadian Cancer Society's Relay for Life. They have set an aggressive goal to raise $20,000 and this is one of the ways they are doing it. Here's how it works: The yellow toilet arrives on your lawn with an note telling you how you can help to "Flush Away Cancer". For a minimum donation of $25, the toilet can be removed and you get to decide where it is delivered next.
This is a great fundraising initiative. It is also a great marketing tool in action. The yellow toilet is raising awareness, involving community, demonstrating support AND generating revenue. In practical terms, we can learn a lot from the yellow toilet. The team has created a need for their toilet removal service and have priced it well to appeal to their target market. They have built a compelling story that their target market can relate to and they have made the campaign fun so that people want to be involved.
There is a lot to be said for being true to your brand, meeting the needs of your market, keeping the message simple and having fun. What is your "yellow toilet" going to be?
I LOVE this campaign. A local group of Pemberton women who call themselves "The Good, The Bad and The Bubbly" are participating in the Canadian Cancer Society's Relay for Life. They have set an aggressive goal to raise $20,000 and this is one of the ways they are doing it. Here's how it works: The yellow toilet arrives on your lawn with an note telling you how you can help to "Flush Away Cancer". For a minimum donation of $25, the toilet can be removed and you get to decide where it is delivered next.
This is a great fundraising initiative. It is also a great marketing tool in action. The yellow toilet is raising awareness, involving community, demonstrating support AND generating revenue. In practical terms, we can learn a lot from the yellow toilet. The team has created a need for their toilet removal service and have priced it well to appeal to their target market. They have built a compelling story that their target market can relate to and they have made the campaign fun so that people want to be involved.
There is a lot to be said for being true to your brand, meeting the needs of your market, keeping the message simple and having fun. What is your "yellow toilet" going to be?
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