In July 2010, Tourism Pemberton hired Betsy Linnell Marketing Management (BLMM) to provide Project Management for two exciting projects to market Pemberton & area as a tourism destination and to promote Tourism Pemberton members. These projects included the development of a Promotional Video as well the implementation of a comprehensive Internet Marketing Campaign.
Made possible by funding obtained through the Ministry of Tourism, Culture and the Arts Community Tourism Opportunities (CTO) program and the Pemberton Economic Development Commission, BLMM was challenged to provide the greatest marketing value possible with these funds.
BLMM defined and documented the project objectives, developed a detailed creative brief and RFP documents and managed the project to completion on time and on budget.
Promotional Video Development
Randy Lincks Custom Photography in conjunction with local writer Lisa Richardson and Whistler based editor Darryl Palmer were contracted to write, direct and produce the video portion of the project. This included the development of one 6-minute feature video, one 1-minute summer vignette and one 1-minute winter vignette. Associated with the project Tourism Pemberton developed intro and extro segments for each piece and now has a stock of B-Roll footage to maximize future media opportunities.
These video segments will be used for the ongoing promotion of Pemberton as a tourist destination. They will be used on tourismpembertonbc.ca as well as in the Visitor Info Centre here in Pemberton. Copies will be distributed to our tourism partners and made available to Tourism Pemberton members for additional promotional use. To footage will allow for the maximization of many future promotional and media opportunities.
Internet Marketing Campaign
Custom Fit Communications Group of Pemberton were contracted to manage the Internet marketing portion of the campaign. Targeting late summer and winter visits, the campaign was developed to drive traffic to tourismpembertonbc.com and increase engagement levels through the use of social media. Key components of this campaign included pay per click advertising, ongoing social media activities, link building, content development, data collection and e-mail marketing. Overall, the Internet Marketing campaign resulted in an increase in total website traffic to tourismpembertonbc.com of 32% over the same period last year.
See for yourself why Adventure Begins in Pemberton.
Feature Video: “The Ultimate Destination”
Vignette: Pemberton Summer Magic
Vignette: Pemberton Winter Thrills
Hope to see you here soon!
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