AC Petroleum Launches New Logo

Pemberton based AC Petroleum hired Betsy Linnell Marketing Management to develop a brand strategy for their business including an update for their logo. The new look is part of strategically positioning their business for growth. The project included a brand review, the development of a brand strategy, the design of a new logo and the development of new stationary and collateral templates. Lisa Komuro of Sumire Design was an integral part of the project, translating the strategy into a design that accurately communicates the character of the AC Petroleum Brand.

Jumping In. Twitter for the Timid.

I've been spending lots of time lately considering the value of the various social media channels, how to use them, how to get the most out of them, and what their value is to my own business. I've been on Twitter for a few months now and it's been a slow, and tentative introduction.

As I was reviewing the various e-mail newsletters that I receive daily, this particular article on Twitter really resonated with me - particularly since I seem to be following the pattern. "Learning Twitter - Come on in, the water's warm!" is a great overview and guide to entering into the world of Twitter.

This channel can be a valuable tool. I recommend deciding what you want to use it for - what are your objectives? That will help give some focus to your exploration. For me personally, being a one-women show based in my home, my objectives include staying informed and expanding my network of resources. I'm enjoying my slow entry and am doing lots of listening. Join me! @betsylinnell

Everyday Pearls Launches New Website!

www.everydaypearls.net is now live!

The launch of www.everydaypearls.net is the culmination of months of work with Borgi Rayen, jewelry designer and creator of Everyday Pearls. A client since February 2009, Betsy Linnell Marketing Management developed a Strategic Marketing Plan for Everyday Pearls to expand distribution, grow the business and increase profits. The development of a new e-commerce website for the business is just one of the tactics that will be implemented over the next few months.

Developed by Chantal McCulloch of www.inkdesign.ca the site's clean design is a perfect backdrop to let the jewelry take centre stage. The site features a gallery to act as a showcase for the unique, handcrafted pieces that are designed in Whistler, BC using freshwater pearls, sterling silver, semi-precious stones and Swarovski crystals. The website is the foundation of the marketing strategy that will see Everyday Pearls selling online directly to consumers as well as wholesale to retail partners.

Today marks the "soft launch" of the site with the e-store scheduled to open for business July 1, 2009. Stay tuned for the opening so that you too can "Liven up your everyday."

Leveraging Social Media

I'm on a quest to learn more about social media and how it can be leveraged to boost brand engagement and generate quantitative campaign results.

On my radar this morning are two interesting posts:

1. Top 5 Twitter Trends to Watch: http://mashable.com/2009/06/14/twitter-trends-3/

2. The Hidden Benefits of Blogging: http://www.ducttapemarketing.com/blog/2009/06/15/9-hidden-benefits-of-blogging/

I'm also following an e-course offered by Mari Smith http://www.marismith.com/. One of the tips was to use a photo of yourself rather than your logo on your Facebook page. From the perspective of building relationships with your clients (current and potential) this makes a lot of sense given that your picture announces your participation in all that you do on Facebook. In my business, I am the brand - so I am going to update my Facebook page replacing my logo with my photo. I want my clients to relate to me more so than my logo.

Whistler Film Festival Society hires Betsy Linnell Marketing Management

We are pleased to announce that the Whistler Film Festival Society has hired Betsy Linnell Marketing Management to work on the 2009 Festival Campaign. This year's campaign promises to be very interesting with an integrated strategy that relies heavily on social media marketing. Stay tuned for updates as the campaign unfolds. For more information on the Whistler Film Festival Society and the 2009 Film Festival check out http://www.whistlerfilmfestival.com/