Everyday Pearls Launches New Website!

www.everydaypearls.net is now live!

The launch of www.everydaypearls.net is the culmination of months of work with Borgi Rayen, jewelry designer and creator of Everyday Pearls. A client since February 2009, Betsy Linnell Marketing Management developed a Strategic Marketing Plan for Everyday Pearls to expand distribution, grow the business and increase profits. The development of a new e-commerce website for the business is just one of the tactics that will be implemented over the next few months.

Developed by Chantal McCulloch of www.inkdesign.ca the site's clean design is a perfect backdrop to let the jewelry take centre stage. The site features a gallery to act as a showcase for the unique, handcrafted pieces that are designed in Whistler, BC using freshwater pearls, sterling silver, semi-precious stones and Swarovski crystals. The website is the foundation of the marketing strategy that will see Everyday Pearls selling online directly to consumers as well as wholesale to retail partners.

Today marks the "soft launch" of the site with the e-store scheduled to open for business July 1, 2009. Stay tuned for the opening so that you too can "Liven up your everyday."