Choose Squamish: A new brand and website for Realtor Lisa Ames

A move to a new town means change all around. For Realtor Lisa Ames, that meant evolving her brand.

When Pemberton resident and Realtor Lisa Ames decided to move her family and business to Squamish, she contracted Betsy Linnell Marketing Management to help her evolve her brand and launch her business in this new market. The project included brand strategy development, logo development and website design.

As a successful Realtor, Lisa has lots to offer her clients. Having lived and worked in the Sea to Sky corridor for over 24 years, she has a demonstrated commitment to the region, experience, a wealth of knowledge and professional resources in the Sea to Sky community and a proven track record of delivering results to her clients. The challenge was how to best leverage all these strengths and deliver a benefit to her new clients. "Choose Squamish. Choose Lisa Ames." is the result.

The logo, developed in conjunction with Sumire Design works towards building brand awareness for Lisa in the Squamish Market. The tag line demonstrates her choice to make Squamish her home too.

ChooseSquamish.com was the ideal url to communicate Lisa’s new brand. Designed by Sumire Design, the new website design incorporates brand elements with new graphic standards. The resulting website is strong, professional and easy for potential clients to navigate.

AC Petroleum Expands Locally.

Betsy Linnell Marketing Management recently completed a new project for local client AC Petroleum. Independent Esso supplier of fuel and lubricant products and solutions for commercial, farm and residential customers, AC Petroleum is expanding in the Pemberton area. AC Petroleum is the new contracted management company for the Pioneer Junction Gas Station & Store. Following the brand strategy development and new logo launch, Betsy Linnell Marketing Management was contracted to develop a short term Campaign Strategy to launch the new business. With objectives around establishing a loyal, local customer base, Betsy Linnell Marketing Management developed a comprehensive campaign plan designed to build brand awareness locally, generate trial, encourage repeat sales and attract tourist traffic.

The campaign is being rolled-out internally by AC Petroleum staff. Look for ads starting this week in the local papers and on Mountain FM.

AC Petroleum Launches New Logo

Pemberton based AC Petroleum hired Betsy Linnell Marketing Management to develop a brand strategy for their business including an update for their logo. The new look is part of strategically positioning their business for growth. The project included a brand review, the development of a brand strategy, the design of a new logo and the development of new stationary and collateral templates. Lisa Komuro of Sumire Design was an integral part of the project, translating the strategy into a design that accurately communicates the character of the AC Petroleum Brand.