AC Petroleum Expands Locally.

Betsy Linnell Marketing Management recently completed a new project for local client AC Petroleum. Independent Esso supplier of fuel and lubricant products and solutions for commercial, farm and residential customers, AC Petroleum is expanding in the Pemberton area. AC Petroleum is the new contracted management company for the Pioneer Junction Gas Station & Store. Following the brand strategy development and new logo launch, Betsy Linnell Marketing Management was contracted to develop a short term Campaign Strategy to launch the new business. With objectives around establishing a loyal, local customer base, Betsy Linnell Marketing Management developed a comprehensive campaign plan designed to build brand awareness locally, generate trial, encourage repeat sales and attract tourist traffic.

The campaign is being rolled-out internally by AC Petroleum staff. Look for ads starting this week in the local papers and on Mountain FM.