Prioritizing by the Revenue Line

As a small business owner, mom, wife, community supporter etc. I often feel like I’m performing a complex juggling act. As a result, I’m always on the lookout for time management solutions to help me keep all the balls in the air. This week in particular, I have a lot going on so when I read about this concept last night as my eyelids were drooping, I paid attention.

In her book “Never Check e-mail in the Morning” author, professional organizer and time management expert Julie Morgenstern provides strategies to help us prioritize based on delivering the greatest results. She calls it “Dancing close to the revenue line”. Essentially, “everything you spend your time on should be assessed in terms of its proximity to the revenue line.” That means, either making money, or saving money. Ideally, the greatest portion of your day should be spent one or two steps from the revenue line. That way, you knock off the most important tasks first, which are the ones that deliver results that are most valued in your business.

Based on this concept, writing this post first thing in the morning is not the most effective use of my time… better read that chapter again!