Tourism Pemberton launches Media Gateway

Betsy Linnell Marketing Management client Tourism Pemberton, is prepared to promote Pemberton & District Area as a vacation destination during the 2010 Olympic and Paralympic Winter Games with the launch of their new Media Gateway.

Originally planned as a traditional printed media kit, after reviewing project objectives and the budget available, Betsy Linnell Marketing Management recommended a shift in the project direction. Key strategies were revised to avoid the high cost of printing and postage for distribution, focusing instead on the use of technology and the Internet to reach the broadest audience possible. Leveraging the newly created Tourism Pemberton website www.tourismpembertonbc.com, the Media Gateway was born.

The Tourism Pemberton Media Gateway was designed to provide members of the media, access to information and resources about Pemberton & District Area including media releases, story starters, an image bank and key contacts for more information. Content for the Media Gateway was developed locally by writers and photographers who call Pemberton home. The fact that all the contributors are local, added an additional layer of content for the project, reinforcing that Pemberton is more than just a big potato farm or a bedroom community for nearby Whistler.

To ensure that media visiting Vancouver and Whistler for the 2010 Olympic and Paralympic Winter Games know about the resources available, the project includes a distribution strategy that leverages relationships with other tourism partners to reach key media. A media specific postcard was developed for distribution at both the Accredited and Non-Accredited Media Centres in Vancouver and Whistler. In addition, a downloadable digital version of the Gateway will be available.

The Tourism Pemberton Media Gateway will be a valuable tool to promote Pemberton as a vacation destination both during and after the Games in 2010. Based on the same content management system platform as the Tourism Pemberton website designed locally by the Custom Fit Online Marketing, the Media Gateway is easily updated. Moving forward content can be added as required leaving Tourism Pemberton with a marketing legacy that will provide long term benefit to the community long after the Games have come and gone.